Toy is a British brand rooted in creativity, craftsmanship, and culture.
Founded to elevate everyday dressing, Toy takes inspiration from youth movements, personal heritage, and how what we wear can say what words often don’t. We believe luxury should feel personal — not mass-produced. Each limited collection is unisex and made with intent, offering a fresh take on streetwear with clean cuts, bold embroidery, and hand-drawn prints.

With a minimalist approach and playful spirit, we design clothes that feel personal. Small runs and considered details set us apart.

Toy stands for Tellita On You — a reflection of our founder’s vision across design, storytelling, and identity.